Gabriel Naranjo
Hi, I'm Gabriel, UX Designer
making the complex simple, especially in finance and insurance
What I enjoy most is taking something difficult, confusing, or technical and turning it into something anyone can use without overthinking it.
With over 10 years simplifying experiences in banking and fintech, I've specialized in translating financial terms into something people understand and use.
From a Generic Funnel to a Personalized Experience
How did we reduce friction by 48% and increased conversions while simplifying complex decisions?
A simple welcome to your new credit card
Bringing transparency to an obscure cost structure to get to 24% increased conversions
Gabriel Naranjo
