Gabriel Naranjo
Hi, I'm Gabriel, Product Designer
Clarity is the product
As a Designer I take something difficult, confusing, or technical and turn it into a product anyone can use without overthinking it.
With over 10 years simplifying experiences in multiple industries, I've specialized in translating financial terms into something people understand and use.
Revamping a fragmented sales process
Establishing end-to-end user flows on the website to solve customer needs within a single channel, reducing service response time from two days to just minutes
Classic E-commerce turns into Urban Mobility Experience
Kidō is a store for commuters that use a bike as their main means of transportation. This is a personal project that I used as a technical challenge, for the post sale flow in this case. All the content here is mine, including the product itself.
From a Generic Funnel to a Personalized Experience
How did we reduce friction by 48% and increased conversions while simplifying complex decisions?
A simple welcome to your new credit card
Bringing transparency to an obscure cost structure to get to 24% increased conversions
Gabriel Naranjo
